Singapore-
TLC and Canon collaborated to develop a unique cross-platform marketing campaign in conjunction with the premiere of TLC’s six-part series, INVITE MR WRIGHT, in December 2010. After this huge success, INVITE MR WRIGHT is back with a new season.
Premiering later this month, INVITE MR WRIGHT, it is an off-beat and humorous look at travel, as locals warmly welcome Ian into their lives.
“This season is all about people,” said Ian Wright. He is invited into the homes of people from Singapore, India, Vietnam, Indonesia, Japan and Australia. Ian experiences what each city has to offer, thanks to the hospitality of his host. Using Canon’s latest cameras and printers to produce moving and still images, Ian captures the trip from his own perspective, providing a unique take on his travels.
There was engagement with consumers and press through on-ground events in Singapore. Ian Wright was in for a meet-and-greet with fans and media, which resulted in extensive press coverage.
Written and photographed by: Mithila Jariwala
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- The Canon and TLC Walk
TLC and Canon collaborated to develop a unique cross-platform marketing campaign in conjunction with the premiere of TLC’s six-part series, INVITE MR WRIGHT, in December 2010. After this huge success, INVITE MR WRIGHT is back with a new season.
Premiering later this month, INVITE MR WRIGHT, with its off-beat and humourous look at travel, as locals warmly welcome Ian into their lives.
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- Mr. Wright in talks
TLC and Canon collaborated to develop a unique cross-platform marketing campaign in conjunction with the premiere of TLC’s six-part series, INVITE MR WRIGHT, in December 2010. After this huge success, INVITE MR WRIGHT is back with a new season.
Premiering later this month, INVITE MR WRIGHT, with its off-beat and humourous look at travel, as locals warmly welcome Ian into their lives.
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- Mr. wright in talks
TLC and Canon collaborated to develop a unique cross-platform marketing campaign in conjunction with the premiere of TLC’s six-part series, INVITE MR WRIGHT, in December 2010. After this huge success, INVITE MR WRIGHT is back with a new season.
Premiering later this month, INVITE MR WRIGHT, with its off-beat and humourous look at travel, as locals warmly welcome Ian into their lives.
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- Canon and TLC
TLC and Canon collaborated to develop a unique cross-platform marketing campaign in conjunction with the premiere of TLC’s six-part series, INVITE MR WRIGHT, in December 2010. After this huge success, INVITE MR WRIGHT is back with a new season.
Premiering later this month, INVITE MR WRIGHT, with its off-beat and humourous look at travel, as locals warmly welcome Ian into their lives.
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- Ian wright onstage
TLC and Canon collaborated to develop a unique cross-platform marketing campaign in conjunction with the premiere of TLC’s six-part series, INVITE MR WRIGHT, in December 2010. After this huge success, INVITE MR WRIGHT is back with a new season.
Premiering later this month, INVITE MR WRIGHT, with its off-beat and humourous look at travel, as locals warmly welcome Ian into their lives.
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- Ian wright onstage
TLC and Canon collaborated to develop a unique cross-platform marketing campaign in conjunction with the premiere of TLC’s six-part series, INVITE MR WRIGHT, in December 2010. After this huge success, INVITE MR WRIGHT is back with a new season.
Premiering later this month, INVITE MR WRIGHT, with its off-beat and humourous look at travel, as locals warmly welcome Ian into their lives.
